Culpepper UX

← ALL WORK

ZONE 01 — CONTENT DESIGN

Words that moved numbers.

Content design at Care.com, KAYAK, and eBay — copy with test results behind it.

JUMP TO CARE.COM · KAYAK · EBAY

4 STUDIES

01 {{ c1 }}Senior Care Advisor 28% conversion lift · $48K in revenue · 137 purchases FEATURED → 02 {{ c2 }}How we increased basic to premium membership 198% A 198% increase from basic to premium → 03 {{ c3 }}Subscription Flow Optimization A 40% lift in conversion rates — 9.18% baseline to 13.0% by year-end → 04 {{ c4 }}Redesigning Care.com's homepage +9.6% lift in visitor to basic provider →

4 STUDIES

01 {{ c5 }}KAYAK's First Loyalty Program: Explorer 377,000 users signed up — 3% of ALL Android and iOS users → 02 {{ c6 }}Onboarding for KAYAK's "Trips" feature. An easy to follow desktop sequence for syncing emails to Trips → 03 {{ c7 }}The KAYAK Hotel App Onboarding copy for guests' stays — reservations, requests, and a 2021 Chat Bot → 04 {{ c8 }}KAYAK Hotels: Sol & Luna Two unique but complementary brand identities for two sister hotels →

2 STUDIES

01 {{ c9 }}eBay: High Average Selling Price Items A down payment on items over a specific price threshold → 02 {{ c10 }}eBay: Auction Transactions An 18% reduction in overall UPI for Auctions →

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