← CONTENT DESIGN
CASE STUDY — 05
KAYAK's First Loyalty Program: Explorer
One of my first responsibilities when joining KAYAK in 2020 was to conceptualize and execute the branding of the Company's first loyalty program. After ideating, user testing and winning high-level stakeholder approval, my concept "Explorer" was approved.
Create and sustain a program of copy combining mobile push notifications, e-mail campaigns, and landing pages to demonstrate how to use and enroll in the Explorer loyalty program.
A push to onboard.
The video to your left is an example of a push notification being sent to a traveler, encouraging them to sign-in to their KAYAK account and sign-up for our loyalty program, Explorer.
- 377,000 users signed up. Or 3% of ALL Android and iOS users.
- Baked in security features into the flow so it wasn't a separate step
- Learning: Bite-sized, visual onboarding is the most effective and converts.