Culpepper
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THE WORK
Work
01
Content Design
Content design at Care.com, KAYAK, and eBay — copy with test results behind it.
10 STUDIES
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02
Content Systems
Turning experiment history into principles, playbooks, and tools teams use.
2 STUDIES
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03
AI Product Design
Concept studies for Peloton and Atria — every screen visualized with AI from my content specifications.
2 STUDIES
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04
Product Builds
Agent Master, Samuel Sauntr, and Sauntr — working products, not mockups.
3 STUDIES
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05
Content Marketing
Multi-channel storytelling for Tom Brady's TB12 and Virgin Pulse — strategy, editorial and video.
2 STUDIES
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