I write words and build the systems behind them.
From Tom Brady's TB12 app to KAYAK, eBay and Care.com — I've helped product teams turn data into content strategy and content strategy into working software.
01
Content Design
Content design at Care.com, KAYAK, and eBay — copy with test results behind it.
FEATURED
{{ check1 }}Senior Care Advisor
10 studies →
02
Content Systems
Turning experiment history into principles, playbooks, and tools teams use.
FEATURED
{{ check2 }}The Care.com Internal Build
2 studies →
03
AI Product Design
A concept study for Atria — every screen visualized with AI from my content specifications.
FEATURED
{{ check4 }}A lab result, ready for review — closing the worry loop
1 study →
04
Product Builds
Agent Master, Samuel Sauntr, and Sauntr — working products, not mockups.
FEATURED
{{ check3 }}Agent Master
3 studies →
The Content Call
I turned a real case study into a 90-second game — three copy decisions, scored by real A/B data.
The Content Call
I turned a real case study into a 90-second game — three copy decisions, scored by real A/B data.
Language is the interface again
Growing up as a kid in Harlem, New York, I also lived in MUDs — text-based online worlds where every room, object and action was made of text. That was my first experience with the power of words as the navigator of screens.
Professionally, since 2017, I've shaped how language drives user experience for KAYAK, Care.com, eBay, and Tom Brady's TB12 sports app. Along the way the work grew past copy: turning experiment data into content strategy systems, writing the behavioral rules AI agents live by and building the software those rules run in.
I'm also a founder. Sauntr is my spontaneous travel project — the new way to get lost, helping you find places to go and things to do when you travel without a plan. It started as a scrappy vibe coded MVP and is now in the hands of users. All of these experiences have made me perfectly positioned to help product teams succeed in the latest era of language in design.
