Show what Peloton usage means for a hospitality partner so they can see whether the amenity is earning its place — and what they need to do next.
A spec case study prepared for Peloton's Commercial Business Unit. Illustrative sample data — not commissioned by or affiliated with Peloton.
At KAYAK, my team redesigned the KAYAK for Business onboarding experience. Early on, I noticed the content was written for the executive in seat 2A — the person who'd actually be flying — when the buyer was the corporate travel manager back at the office, comparing tools and signing the contract.
We reframed the messaging around that buyer, and the product started speaking to the person who decides whether to adopt it. The person who takes action.
That pattern isn't a KAYAK quirk. Every "[consumer brand] for Business" inherits its parent's content instincts, which are often tuned to the consumer. This case study explores a scenario of how Peloton could avoid repeating that pattern.
Consumer Peloton product writing speaks to riders in terms of output, cadence and streaks. However, the person running a hotel's Peloton amenity is a GM who thinks in occupancy, guest satisfaction and renewal. The dashboard's job is to translate connected-fitness data into hospitality-business meaning.
The hero screen: a hotel operator's Peloton for Business dashboard. It displays a utilization summary with amenity reach and a key action for the operator to renew.
Translate connected-fitness usage into hospitality-business meaning, so an operator sees whether the amenity is earning its place — and what to do next.
KEY MESSAGE + EMOTIONAL DELTA"Your Peloton amenity is a measurable business asset — it'll tell you plainly when it's working, when it isn't, and what to do." Uncertainty → confident next action.
KEY ACTIONTake the state-appropriate next step — review renewal, get the promo kit, finish activation, or list on Hotel Finder.
KEY METRICRight-action rate per state and renewal-conversation rate; directionally, fewer amenity-status support inquiries — not dashboard time-on-page.
The same summary shown across states, guiding the operator on what action they need to take next.
340 runs across your 4 treads — about 1 in 5 checked-in guests used it.
Review renewal →42 runs across your 4 treads, down from 210. Quieter months are usually a placement or awareness gap — and we can help with that.
Get the front-desk & in-room promo kit →You're not on Peloton's Hotel Finder — the map travelers use to book hotels with a Bike. You're offering the amenity without getting the bookings it drives.
Add your property to Hotel Finder →Mobile prioritizes by hiding: one message, one action, no dashboard around it.
Your 2 new treads are installed but not activated. Two minutes to finish and they're live for guests.
Finish activationThe guest's actual entry point: account creation on the equipment touchscreen. This is where the consumer voice briefly returns in the flow.
Create a free account on this screen. Your stats, streaks, and classes follow you — here, at home or the next hotel.
The platform and tone each screen uses is a choice about who's reading and what they need to do next.
Taking a consumer brand's voice to a B2B context is about preserving the spirit while acknowledging the audience. Peloton's voice doesn't change, but its tone does. It's the same product, with content adapted to who's reading and what they need to do next.
The natural next surface would be the guest's post-checkout handoff into the Peloton app. This is the moment the hotel rider becomes a Peloton member.