WHAT: Leveraging our expertise and insight on travel tech, KAYAK expanded into the hotel space with our own line of properties owned and managed by the brand. As a part of this new internal team, I was tasked with leading the copy direction, brand conceptualization and maintained all digital and print copy assets for the properties.

CHALLENGE: Develop two unique but complimentary brand identities and narratives for the two sister hotels we were opening within the same neighborhood.