Content Design Playbook App
Realizing there was a gap between testing results and implementation into Content Design, I built an internal app for our product team. Here’s an overview of the app and prompts used to create it.
1. Are you able to isolate 'content' related tests in this PDF?
This kicked off the entire project. I uploaded our Test & Launch Tracker raw data and asked it filter it and isolate content-relevant tests.
2. "I'm a Content Designer who does product writing within the Growth team. Are there any overall content design strategy learnings we can garner from this data?”
This shifted it from a data extraction exercise into a strategic analysis. It produced the 6 principles and the winner/loser patterns.
3. "Create a content strategy library built around testing, suggesting how we should write based on our learnings, a navigable database that gives context to test results"
This was the prompt that turned the analysis into an app. It defined the concept: principle-first navigation, evidence-backed, navigable.
4. "Is there a way we could map either these principles or specific content learnings against when and where in the product they exist?"
This created the Funnel Map view. You described wanting to visualize the end-to-end enrollment experience with test evidence mapped to each stage.
5. "I want to make this useful for Project Manager's or designers who want to manually add tests. Please add it as another tab."
This created the Submit a Test form with name/role attribution and funnel stage placement.